Privacy Policy

Effective Date: January 1, 2026

Lily Lace Floral ("we," "our," or "us") operates lilylacefloral.com and provides flower delivery services throughout Kuna, Idaho, and surrounding areas. This Privacy Policy establishes the framework for how we collect, process, store, and protect personal information obtained through our website and service operations. Our commitment to data protection is grounded in industry best practices and compliance with applicable privacy regulations.

By accessing our website or utilizing our flower delivery services, you acknowledge and consent to the data practices described in this policy. We recommend reviewing this document thoroughly to understand how your information is managed within our operational systems.

Information We Collect

Our data collection practices are designed to facilitate seamless service delivery while maintaining transparency about the information we gather. We categorize collected data into several distinct classifications:

Personal Identification Information

When you place an order through lilylacefloral.com, we collect specific personal identifiers necessary for transaction completion and delivery execution:

Full name (both customer and recipient)
Email address for order confirmation and communication
Telephone number for delivery coordination and order clarification
Billing address for payment processing verification
Delivery address with specific location instructions
Payment card information (processed through encrypted third-party payment gateways)

Order and Transaction Data

We maintain comprehensive records of your purchase history and transaction details, including:

Product selections and customization preferences
Order values and payment amounts
Delivery dates and time windows
Special instructions or card messages
Transaction timestamps and order status updates
Delivery confirmation records

Technical and Usage Information

Our systems automatically collect technical data when you interact with our website:

IP address and geographic location data
Browser type, version, and language settings
Device information including operating system and screen resolution
Referring URLs and navigation patterns within our site
Page load times and performance metrics
Cookie identifiers and session data

Communication Records

We preserve records of interactions between customers and our team, including:

Email correspondence content and metadata
Customer service inquiry details
Feedback submissions and survey responses
Phone call records (when legally permissible)

How We Use Your Information

Data utilization at Lily Lace Floral serves specific operational and strategic purposes. Each category of collected information supports defined business functions:

Order Fulfillment and Service Delivery

Primary data usage centers on executing your flower delivery requests with precision:

Processing payment transactions through secure financial networks
Coordinating delivery logistics with our distribution team
Communicating order status updates and delivery confirmations
Addressing special requests or customization requirements
Resolving delivery issues or quality concerns

Customer Relationship Management

We leverage collected data to enhance customer experience and service quality:

Maintaining order history for simplified repeat purchases
Providing personalized product recommendations based on past selections
Sending reminder notifications for recurring occasions (birthdays, anniversaries)
Offering customer loyalty benefits and promotional opportunities
Responding to inquiries and support requests efficiently

Business Operations and Analytics

Aggregated and anonymized data informs our operational decisions:

Analyzing purchasing patterns to optimize inventory management
Evaluating website performance and user experience metrics
Identifying service area demand for delivery route optimization
Assessing seasonal trends in the Kuna, Idaho market
Measuring marketing campaign effectiveness and ROI

Legal and Compliance Purposes

Certain data retention serves regulatory and legal requirements:

Maintaining financial records for accounting and tax obligations
Preserving transaction documentation for dispute resolution
Complying with law enforcement requests when legally mandated
Enforcing our terms of service and website policies

Data Security Measures

Lily Lace Floral implements multi-layered security protocols to safeguard personal information against unauthorized access, alteration, disclosure, or destruction. Our security infrastructure incorporates both technical and administrative controls:

Technical Security Controls

SSL/TLS encryption for all data transmitted between your browser and our servers
PCI DSS compliant payment processing systems that tokenize credit card information
Firewall protection and intrusion detection systems monitoring network traffic
Regular security patches and software updates across all systems
Encrypted data storage for sensitive personal information
Secure backup systems with geographic redundancy

Administrative Security Measures

Role-based access controls limiting employee data access to operational necessity
Mandatory security training for all staff handling customer information
Confidentiality agreements binding employees to data protection standards
Regular security audits and vulnerability assessments
Incident response protocols for potential data breaches

While we employ industry-standard security measures, no electronic transmission or storage system can guarantee absolute security. We continuously evaluate and enhance our security posture to address emerging threats.

Cookies and Tracking Technologies

Lilylacefloral.com utilizes cookies and similar tracking technologies to optimize website functionality and user experience. Understanding these mechanisms enables informed decisions about your privacy preferences.

Types of Cookies We Deploy

Essential Cookies: These cookies are fundamental to website operation, enabling core functions such as shopping cart management, secure login sessions, and payment processing. Essential cookies cannot be disabled without significantly impairing site functionality.

Performance Cookies: We collect anonymized data about how visitors interact with our website, including page visit frequency, navigation patterns, and error messages. This information guides website optimization efforts and identifies technical issues.

Functionality Cookies: These cookies remember your preferences and choices, such as delivery location defaults, language settings, and previously viewed products, creating a more personalized browsing experience.

Marketing Cookies: With your consent, we may deploy advertising cookies that track your browsing activity across websites to deliver targeted advertisements for Lily Lace Floral services on third-party platforms.

Cookie Management

Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies or alert you when cookies are being sent. Note that disabling certain cookies may limit your ability to use specific website features. Browser help documentation provides detailed instructions for cookie management specific to your platform.

Third-Party Services and Data Sharing

Lily Lace Floral partners with select third-party service providers to deliver comprehensive flower delivery services. We maintain strict data sharing protocols and only disclose personal information when operationally necessary.

Service Providers We Work With

Payment Processors: Credit card and electronic payment information is transmitted directly to PCI-compliant payment gateways. We do not store complete payment card numbers on our servers.

Delivery and Logistics Partners: When fulfilling orders outside our direct delivery zone, we share necessary recipient information with trusted floral network partners to ensure successful delivery.

Email Service Providers: Order confirmations, delivery notifications, and promotional communications are distributed through specialized email platforms that comply with anti-spam regulations.

Analytics Platforms: We utilize web analytics services to understand user behavior and website performance. These platforms receive anonymized or pseudonymized data in accordance with their privacy policies.

Cloud Infrastructure Providers: Our website and databases are hosted on secure cloud platforms that maintain robust security certifications and compliance standards.

Data Sharing Limitations

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Data sharing is strictly limited to:

Service providers under contractual confidentiality obligations
Legal authorities when required by law or to protect our rights
Business successors in the event of a merger, acquisition, or asset sale (with advance notice to affected customers)

Your Privacy Rights

Lily Lace Floral recognizes your fundamental rights regarding personal data. We provide mechanisms to exercise these rights in accordance with applicable privacy laws:

Access and Portability

You have the right to request a copy of the personal information we maintain about you. We will provide this data in a structured, commonly used format within 30 days of verified requests.

Correction and Updates

If your personal information changes or you identify inaccuracies in our records, you may request corrections by contacting our customer service team. Account holders can update certain information directly through their online profiles.

Deletion Requests

You may request deletion of your personal information, subject to certain limitations. We must retain specific data for legal, accounting, or dispute resolution purposes even after deletion requests. We will clearly communicate any retention requirements when processing your request.

Marketing Opt-Out

You can unsubscribe from promotional emails at any time by clicking the unsubscribe link in our marketing communications or by contacting us directly. Note that transactional emails related to your orders will continue even after marketing opt-out.

Cookie Preferences

You maintain control over non-essential cookies through browser settings and our cookie preference center, where available.

Data Retention Periods

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Specific retention periods vary by data type:

Transaction records: Maintained for seven years to comply with financial regulations
Account information: Retained while your account remains active plus three years
Marketing data: Stored until you opt out or for five years of inactivity
Technical logs: Typically retained for 90 days unless needed for security investigations

Children's Privacy

Lily Lace Floral does not knowingly collect personal information from individuals under 18 years of age. Our services are directed toward adult consumers. If we discover that we have inadvertently collected data from a minor, we will promptly delete such information from our systems.

California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to deletion, and the right to opt-out of personal information sales. As stated above, we do not sell personal information. California residents may exercise their rights by contacting us using the information provided below.

Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy to reflect changes in our practices, legal requirements, or operational needs. Material changes will be communicated through prominent website notices or direct email notification. The effective date at the top of this document indicates the most recent revision. Continued use of our services after policy updates constitutes acceptance of the revised terms.

Contact Us

Questions, concerns, or requests regarding this Privacy Policy or our data practices should be directed to:

Lily Lace Floral
Email: [email protected]
Subject Line: Privacy Policy Inquiry

We are committed to addressing privacy concerns promptly and transparently. You can expect a response to your inquiry within 48-72 business hours. For data access, correction, or deletion requests, please include sufficient identifying information to verify your identity and locate your records in our systems.

This Privacy Policy demonstrates Lily Lace Floral's dedication to protecting customer privacy while delivering exceptional flower delivery services throughout Kuna, Idaho. We appreciate your trust in our brand and remain committed to responsible data stewardship.